PRESS RELEASE <<>> FOR IMMEDIATE RELEASE May 21, 1996 Company Develops Advertising Solution for Web Marketers "Victory Information Network offers web publishers an affordable solution to managing their ads and creating dynamic content." Cleveland, Ohio. - Today, internet technology firm, Victory Information Network (VIN), announced the release of its first product, Ad-Master(tm)1.0. VIN's Ad-Master is the first widely affordable complete advertising management system for internet web sites that does more than just rotate graphical banners. Powerful database technology, and a flexible architecture enable web masters the ease of automatically scheduling, placing, and reporting electronic advertising while also creating "dynamic" content on the internet. Ad-Master is the first software of its kind to incorporate "cross format open architecture", which allows for the seamless inclusion of any size graphical file, text, tables and web based forms all from one database. Since the success of an ever-increasing number of web sites is contingent upon advertising revenue, which is in part reflective of a sites traffic and targeted demographic, Ad-Master can be used to insert "dynamic" ever-changing content into web pages, driving page-views up and luring web surfers back more frequently. Once advertisers begin to show interest in a site, Ad-Master will also help web administrators to rotate, manage, place, track and report on graphical advertising. "VIN's Ad-Master is the affordable solution that delivers what web-publishers, and advertisers demand most: reliable, automated management and placement, tight inventory control, daily accurate accountability reports in flexible database formats, metered page-views and easy administration from anywhere in the world through HTML web forms." said Matt Kovelan, Vice President of VIN, "Gone are the days of the high priced ad-management solutions that only big companies could afford, with Ad-Master, most web site publishers can afford to take advantage of all that Ad-Master has to offer due to the cross format open architecture that allows for the seamless incorporation of complex HTML to create dynamic ever-changing web pages." Ad-Master delivers powerful, practical, and flexible features for dependable advertising, promotions and dynamic web page management. * Online Interactive Administration Password accessible from any web browser supporting forms, the Online administration forms offer web-masters a variety of selections in an easy to comprehend form while saving time, virtually eliminating costs and protecting against manual errors. * Flexible Tracking Reports Tracking reports are automatically generated and e-mailed to web administrators and to any selected advertisers in text or database formats for further analysis permitting advertisers and web administrators to collaborate maximizing the effectiveness of an advertising campaign based either on page-view impressions or on responses. * Impression Based Scheduling Ad-Master 's scheduling system enables web sites to guarantee any number of page-view impressions to their advertisers, increasing sales and making better use of unsold impression inventory. * Daily Based Scheduling Ad-Masters flexibility allows web sites to explore alternative uses and applications that may include contests, quotes, trivia, and any other form of information that would be best scheduled according to time instead of impressions. * Non Graphical Rotation Ad-Masters flexibility further encourages web sites to come up with alternative ways to create non-static ever-changing "dynamic" web pages for use with cutting edge advertising or for non-advertising applications. * Affordable Price Best of all, Ad-Master is priced far below any other comparable solution in the marketplace today. Most web publishers can now afford to have at least one copy of Ad-Master running on their site. Now, for a limited time, web publishers can download Ad-Master 1.0 for free to test for 45 days. Ad-Master improves site traffic while enhancing revenue opportunities and offers accountability to advertisers. Ad-Master provides web-masters unparalleled freedom to creatively explore and express "dynamic" content on their sites. By using Ad-Master as a "dynamic" content administrator, web sites will now be able to serve a variety of complementary pages or elements on any or all of a web sites pages thereby improving the traffic to their site, while generating more page-views which expands a web site's impression inventory. More page-view impression inventory results in more advertising dollars. Affordable, Compatible, Flexible Ad-Master 1.0 supports most UNIX platform web servers and does not require the purchase of any additional hardware beyond the web server itself. The system is affordably priced at $179 US, far below what other companies may be charging for similar solutions (see NetGravity at http://www.netgravity.com whose product "AdServer starts at $20,000). Pricing is based on a flat license fee (no commissions, no leases, no lengthy commitments), with discounts for multiple copies and commissions for Value Added Resellers. Ad-Master Value Added Resellers Are: Intervox Communications http://www.intervox.com CompNet Inc. (New York) http://www.compnetinc.com Internet Marketing Report (Canada) http://web.idirect.com/~mbsprog Click Magazine (Australia) http://www.click.com.au Web-Elite (Michigan) http://www.web-elite.com For further information about VIN's Ad-Master, call Victory Information Network at 216-961-8670, or visit the Ad-Master web site at http://www.ad-network.com/ad-master or send e-mail to admin@ad-network.com ------------------------------------------------------------------------ VSM Corp. was founded in February of 1992 specializing in new and alternative marketing such as event sponsorships and sporting events. In the spring of 1994 VSM launched a division called Victory Information Network (VIN) whose mission was to develop internet and web media marketing. VIN's primary focus has since expanded to include developing affordable information technology solutions. _______________________________________________________ Victory Information Network Introduces: Ad-Master(tm) Dynamic Solutions for Web Sites _______________________________________________________ admin@ad-network.com 216-961-8670