Michael Miller, PC Magazine's Editor-in-Chief,
             discuses technology trends at AICPR Conference
 
 
    SAN FRANCISCO, Oct. 2 /PRNewswire/ -- What are the key technology
trends in 1995?  What kind of information systems will we see in the
future?  Will we use a PC or a TV to access the information
superhighway?  Will we ever carry a "wallet PC" or walk up to an
information kiosk?
    Michael J. Miller, the Vice President and Editor-in-Chief of PC
Magazine, addressed these and other questions in a speech to the 1995
IACPR (International Association of Corporate & Professional Resources)
Annual Conference held Friday, September 29, at the Hyatt Regency in
San Francisco, CA.
 
    Miller said:
    -- "The fabulous increases in computer power and software
        capabilities we've seen in the past 20 years will continue;
        there's no end in sight."
 
     -- "Networking will be everywhere, as we move toward a
        client/server world
        with networked applications.  Every PC will be connected; and
        every network will connect to everything."
 
     -- "Windows 95 is the platform for 1995; but the Internet is
        emerging as the most important platform going forward.  It's
        going to be quite a contest between Netscape, Microsoft, and
        the rest of the computer industry for setting the standards for
        this new world."
 
     -- "All sorts of applications will be written for the Internet
        platform, including information delivery, search tools,
        catalogs, and electronic commerce.  All this will create big
        security and management issues, but is inevitable."
 
     -- "The result of all this will be that everyone has more
        information.  Applications will become more personal, more
        portable, and more customizable.  There will be a big need for
        corporate and industry experts."
 
     -- "Networks everywhere are changing the nature of work.  You can,
        or will be able to, work from anywhere, at any time, and have
        available any information."
 
     -- "At home, if the question is whether the PC or the television
        will be the dominant standard, I believe the answer is 'both.'
        TV's are important for viewing things from a distance, for
        multiple people viewing data, for passive applications.  The PC
        form factor will be better for close reading, for some kinds of
        interactions (such as typing), etc.  And other form factors --
        notably 'wallet PCs' and information kiosks, will also be
        crucial."
 
     -- "The future of information systems means the PC is a 'Personal
        Communicator' -- more personal yet more connected than today's
        computers.  And it will continue to evolve."
 
    PC Magazine is the flagship of the Ziff-Davis Publishing Company
and has a paid circulation of more than 1.1 million.  It is the world's
leading computer publication as well as the country's 10th largest
magazine in any category, according to Advertising Age.
    PC Magazine is the definitive source of comparative, laboratory-
based reviews of computer hardware, software and networking products --
or, as the Computer Press Association said at its recent awards
ceremony, "PC Magazine provides utterly comprehensive coverage of every
issue on the minds of computer users today."
    Miller has been PC Magazine 's Editor-in-Chief since 1991 and is
responsible for the publication's editorial direction, quality and
presentation.  Among his many accomplishments while at PC Magazine's
helm are the redesign of its format, an expansion of its product
testing labs, an overhaul of its regular "Service and Reliability"
survey, and the creation of its popular "Trends" section.
    An accomplished journalist and experienced public speaker, Miller
has become a leader in the computer industry.  He has participated in
countless industry conferences, has appeared on numerous TV programs,
and is frequently quoted in major newspapers and national magazines.
    In addition to PC Magazine, Ziff-Davis also publishes PC Week, PC
Computing, Computer Shopper, MacUser, MacWeek, Windows Sources,
Inter@ctive Week (with InterActive Enterprises), Computer Life,
FamilyPC (with The Walt Disney Company), Computer Gaming World, and ZD
Internet Life in the U.S.
    The company also publishes PC Magazine, PC Direct and Computer Life
in the UK; PC Professional and PC Direkt in Germany; PC Expert and PC
Direct in France; PC Computing en Espanol (with Editorial Televisa) in
Mexico; and PC Magazine and PC Computing (with Richina Holdings) in the
People's Republic of China.  Ziff-Davis also licenses or syndicates its
editorial content to more than 50 publications.
    The company's magazines, joint ventures, licensed editions and
affiliates have a combined circulation of almost 6.8 million, up from
about 5.0 million a year ago.  These titles are distributed in more
than 100 countries.
 
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